Our product

Waré Crafts is a brand of Bizsmart a Colombian social entrepreneurship business of luxury handicrafts produced by indigenous wayuu artisans located in La Guajira region, north of Colombia.

Bizsmart’s main objective is the design, promotion and development of sustainable businesses. Waré Crafts is an example of this effort, supporting the business growth while creating social value for all stakeholders involved in its value chain. Furthermore, it has worked on the management of social and environmental impacts resulting from its business activity.

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Unique pieces that bring together ancient traditions, fashion and innovative design.

Traceability

Our customers have the possibility to learn about the story of the artisan behind each of our pieces as we want to bring artisans closer to end users.

Fair price

The payment of labor is above the local market, thus contributing to the professionalization of this trade and making it a solid and decent income alternative.

artesanas-wayuu

The way we work

Based locally in La Guajira.

Direct contact and permanent dialogue with the artisans ensuring a mutual feedback process for continuous improvement.

Multicultural team with knowledge of the Wayúu traditions, customs and language.

Innovation through exchange of experiences and knowledge.

Integrate our costumers needs to fulfill their fashion requirements.

Identify and implement sustainability standards to promote a transparent way of working.

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Handmade

Each product from Waré Crafts is hand made by one of our artisans who works hard at details expanding their knowledge on precise traditional techniques, transmitting love for what they do and respect for their cultural heritage.

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Colombian passion

All Waré Crafts products and marketing procedures are made by 100% Colombian talent.

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Tradition

Waré Crafts works to rescue and recognize the traditional practices of the Wayúu people as an intangible heritage while strengthening their identity.

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Art fusion

Waré Crafts combines indigenous ancestral traditional techniques with contemporary art using unique colors and high quality materials, adjusting to fashion trends and social awareness.

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Livelihood

Waré Crafts supports the growth of the Wayuu handicraft business to promote a sustainable and reliable source of income. Our initiative supports the local economy, showing respect for artisans by showing respect for artisans and recognizing a fair price for their work.

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Social innovation

As a social entrepreneurship initiative Waré Crafts promotes the creation of social value by improving the livelihood of artisans.

Mission

Waré Crafts designs, produces, markets and trades unique high quality, innovative, fashionable handicrafts made with operational excellence following sustainability standards. We work towards dignifying handicraft making and contributing to improve artisans quality of life.

Vision

By 2025 Waré Crafts will position itself as a handicrafts social entrepreneurship initiative from Colombia. By leading through example we will contribute to formalize the Wayúu handicraft business by recognising the work of the artisans crafts and improving their quality of life in a sustainable manner.

Value chain

Waré Crafts value chain is integrated by suppliers, artisan’s and their communities, employees, customers and any other relevant stakeholder related to the business. Our team is made up of Colombian talent with an entrepreneurship spirit. We share creative values, the experiences passed though generations and we feel the passion thru our working hands.

Values

Waré Crafts values are the main guideline of its operational excellence. As a people centered organization we identified ourselves with four main values: respect, professionalism, transparency and passion.

Professionalism

Professionalism is a core value for the fulfillment of our vision. Through this value, operational excellence is achieved; high-quality products are delivered on time and sold at a fair price for the artisan and the end user.

Respect

The best way to build relationships with suppliers, employees, partners and customers is through respect. Respect is experienced through the implementation of best practices, by ‘honoring our word’ and observing the Wayuu culture and customs.

Transparency

We work with transparency to create trustworthy relationships with our stakeholders. We value the clarity with which we manage our finances, our business model and results. Therefore, the value of transparency governs our communications.

Passion

Waré Crafts believes that with passion goals are achieved. The best work is done when people do it with love and commitment. Passion is a value that allows us to maintain the focus and balance between the business growth and the creation of social value.

Our product

Waré Crafts is a brand of Bizsmart a Colombian social entrepreneurship business of luxury handicrafts produced by indigenous wayuu artisans located in La Guajira region, north of Colombia.

Bizsmart’s main objective is the design, promotion and development of sustainable businesses. Waré Crafts is an example of this effort, supporting the business growth while creating social value for all stakeholders involved in its value chain. Furthermore, it has worked on the management of social and environmental impacts resulting from its business activity.

bag-en

Unique pieces that bring together ancient traditions, fashion and innovative design.

Our artisans enjoy the aesthetic value by interpreting the tendencies of fashion. They are permanently innovating in handicraft techniques. Waré Crafts promotes the preservation and respect of ancient customs and weaving traditions, giving value to our pieces. Our first collections includes handbags “mochilas” of different sizes (3), playeras (tote bags), clutches and hats.

Our Value Proposition

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Traceability

Our customers have the possibility to learn about the story of the artisan behind each of our pieces as we want to bring artisans closer to end users.

Fair price

The payment of labor is above the local market, thus contributing to the professionalization of this trade and making it a solid and decent income alternative.

The way we work

Based locally in La Guajira.

Direct contact and permanent dialogue with the artisans ensuring a mutual feedback process for continuous improvement.

Multicultural team with knowledge of the Wayúu traditions, customs and language.

Innovation through exchange of experiences and knowledge.

Integrate our costumers needs to fulfill their fashion requirements.

Identify and implement sustainability standards to promote a transparent way of working.

icon-01-150x150

Handmade

Each product from Waré Crafts is hand made by one of our artisans who works hard at details expanding their knowledge on precise traditional techniques, transmitting love for what they do and respect for their cultural heritage.

icon-02-150x150

Colombian passion

All Waré Crafts products and marketing procedures are made by 100% Colombian talent.

icon-03-150x150

Tradition

Waré Crafts works to rescue and recognize the traditional practices of the Wayúu people as an intangible heritage while strengthening their identity.

icon-04-150x150

Art fusion

Waré Crafts combines indigenous ancestral traditional techniques with contemporary art using unique colors and high quality materials, adjusting to fashion trends and social awareness.

icon-06-150x150

Livelihood

Waré Crafts supports the growth of the Wayuu handicraft business to promote a sustainable and reliable source of income. Our initiative supports the local economy, showing respect for artisans by showing respect for artisans and recognizing a fair price for their work.

icon-05-150x150

Social innovation

As a social entrepreneurship initiative Waré Crafts promotes the creation of social value by improving the livelihood of artisans.

Mission

Waré Crafts designs, produces, markets and trades unique high quality, innovative, fashionable handicrafts made with operational excellence following sustainability standards. We work towards dignifying handicraft making and contributing to improve artisans quality of life.

Vision

By 2025 Waré Crafts will position itself as a handicrafts social entrepreneurship initiative from Colombia. By leading through example we will contribute to formalize the Wayúu handicraft business by recognising the work of the artisans crafts and improving their quality of life in a sustainable manner.

Value chain

Waré Crafts value chain is integrated by suppliers, artisan’s and their communities, employees, customers and any other relevant stakeholder related to the business. Our team is made up of Colombian talent with an entrepreneurship spirit. We share creative values, the experiences passed though generations and we feel the passion thru our working hands.

Values

Waré Crafts values are the main guideline of its operational excellence. As a people centered organization we identified ourselves with four main values: respect, professionalism, transparency and passion.

Professionalism

Professionalism is a core value for the fulfillment of our vision. Through this value, operational excellence is achieved; high-quality products are delivered on time and sold at a fair price for the artisan and the end user.

Respect

The best way to build relationships with suppliers, employees, partners and customers is through respect. Respect is experienced through the implementation of best practices, by ‘honoring our word’ and observing the Wayuu culture and customs.

Transparency

We work with transparency to create trustworthy relationships with our stakeholders. We value the clarity with which we manage our finances, our business model and results. Therefore, the value of transparency governs our communications.

Passion

Waré Crafts believes that with passion goals are achieved. The best work is done when people do it with love and commitment. Passion is a value that allows us to maintain the focus and balance between the business growth and the creation of social value.